Marketing in China | 10 Surprising Facts You Need to Know 

Marketing in China can be a challenging task, especially for companies that are new to the market.

From cultural differences to regulatory requirements, there are many unique factors that businesses must consider when crafting their marketing strategies.

In this article, we’ll explore 10 surprising facts about marketing in China that you might not be aware of.

10 Facts about Marketing in China

Marketing in China | WeChat is the King

In China, WeChat is the dominant social media platform, and it’s used for everything from messaging to mobile payments.

With over 1 billion active users, WeChat is a must-have marketing tool for any business looking to reach Chinese consumers.

Marketing in China | The Power of KOLs in China

Key Opinion Leaders (KOLs) have a massive influence on Chinese consumers.

These influencers can be bloggers, vloggers, or celebrities, and they’re often used to promote products and services to their millions of followers.

Working with KOLs can be an effective way to reach a large audience quickly.

Marketing in China | Chinese Consumers Love Discounts

In China, discounts are a powerful tool for driving sales.

Many Chinese consumers are extremely price-sensitive, and they’re always on the lookout for a good deal.

Offering discounts and promotions can be an effective way to attract new customers and keep them coming back.

Marketing in China | Mobile is Everything

In China, mobile devices are used for everything from social media to online shopping.

If your marketing strategy doesn’t include a mobile component, you’re missing out on a huge chunk of the Chinese market.

Marketing in China | E-commerce is essential

E-commerce is a massive industry in China, with sales expected to reach $3.5 trillion by 2024.

If you’re planning to sell products or services in China, having a strong e-commerce presence is essential.

Marketing in China | Chinese Social Media is Different

Social media platforms in China, such as WeChat and Weibo, have different rules and regulations compared to Western platforms like Facebook and Twitter.

It’s important to understand these differences before launching your social media marketing campaigns.

Marketing in China | Localization is Key

Localization is essential for any business looking to succeed in China.

This includes translating your marketing materials into Chinese, but it also means adapting your message and approach to Chinese cultural norms and values.

Marketing in China | Guanxi is Everything

Guanxi, which refers to the concept of personal connections and relationships, is essential in Chinese business culture.

Building strong relationships with partners, customers, and influencers is key to success in the Chinese market.

Marketing in China | Government Regulations Can be Tricky

Government regulations can be a challenge for businesses operating in China.

From registering your business to obtaining the necessary licenses and permits, navigating the regulatory landscape requires careful planning and attention to detail.

Marketing in China | Patience is a Virtue

Finally, it’s important to remember that building a successful business in China takes time.

The market is complex and constantly evolving, so it’s essential to have a long-term vision and a willingness to adapt your strategies as needed.


Business in China can be a complex and challenging task, but by applying these 10 useful tips, you’ll be well on your way to success.

From WeChat to KOLs, e-commerce to government regulations, there’s a lot to consider when crafting your marketing strategies for the Chinese market.

No worries, Long Advisory is at your disposal!

Long Advisory digital marketing agency in China

Long Advisory supports Western companies in China through digital marketing. In fact, our experience has led us to believe that today, the best and most convenient approach to making your brand well-known in China is through a digital approach. Furthermore, thanks to our know-how, we know how to make your brand known to potential Chinese consumers. With the effective coordination of Long Advisory, your company will see a new rise in the largest market in the world: China.

Long Advisory is a digital marketing agency specializing in developing digital marketing solutions tailored for the Chinese market. 

Interested in expanding your brand in China? Contact us for more info and details at


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