WHAT ARE WECHAT VIDEO CHANNELS?

Launched during the pandemic, “Wechat video channels” or “Wechat channels” is a new feature focused on short videos. Launched during the pandemic, Wechat video channels or Wechat channels is a new feature offered by Wechat where brands, businesses, and individual content creators have a dedicated area resembling a video feed that can be used to […]

LI JIAQI: THE LIVE-STREAMING KING IN CHINA

Live streaming has reached the value of 1.2 trillion yuan and is now considered a fundamental sales tool in China. Let’s find out how it works and who are the main players. A few weeks ago, we talked about Taobao, the most used e-commerce marketplace by Chinese consumers. Anyone who has been to China has […]

CROSS BORDER E-COMMERCE IN CHINA

In China, thanks to the internet, the e-commerce market has grown rapidly reaching a value of 1.5 trillion dollars. Let’s find out what Cross Border e-commerce is. Today, businesses can trade within their own country or other countries. E-Commerce cross-border is the sale of goods to a third party via a website of a national […]

WESTERN BRANDS CHANGE NAMES IN CHINA

In China Western brands have different names. Coca Cola; Hermes and Nestlè change their name, here is the reason and the new Chinese name. How Western Brands Market in China Within an international marketing plan, the branding strategy defines the corporate identity, and the essence of what companies would like to communicate. A brand is […]