VIRTUAL INFLUENCERS IN CHINA

Virtual Influencers are the future of online collaborations and in countries like China, they are already a reality. Let’s find out who are the main virtual influencers in China. Key opinion leaders (KOLs) have always played an important role in promoting a product, and if so far we are used to having human opinion leaders […]

WHAT IS IQIYI THE CHINESE NETFLIX?

In China, there is no iQiyi also called Chinese Netflix the most popular streaming platform. Let’s find out how it differs from Netflix. What happens if you are in China and want to see your favorite tv series? Well, as for Google, facebook, or Instagram, China has its own platforms to fill the gap. In […]

H&M IN CHINA, THINGS TO SAY AND DO NOT

H&M in China recorded a major loss following a bad event; let’s find out what has happened and how H&M is perceived in China. The event that occurred a few years ago at Dolce & Gabbana in China is repeating itself to the clothing multinational H&M, creating a disastrous loss for the Swedish brand. What […]

WECHAT AND THE MADE IN ITALY IN CHINA

The line between opportunity and threat in China is very thin. Made in Italy has always been a symbol of quality and reliability, and in part thanks to WeChat. Let’s find out how to diversify and promote an Italian brand in the Chinese market, through the Wechat platform. Made in Italy in China Talking of […]