KOL, Key Opinion Leaders IN CHINA

Influencers are extremely well known in the West but, in China we are talking about KOL (Key Opinion Leaders). Let’s find out who they are In China, influencers are more often called KOL, which stands for key opinion leaders. In addition to Western ones, they can be bloggers and in general people with high influence […]

XIAOHONGSHU (LITTLE RED BOOK), CHINESE INSTAGRAM

A Chinese social media platform that combines shopping, e-commerce, original content, and reviews is Xiaohongshu (known in English as Little Red Book), founded in 2013 by Charlwin Mao and Miranda Qu to “inspire the future” and is considered the next Instagram Chinese. Let’s find out why! HOW DOES XIAOHONGSHU WORK? Users can post short videos, […]

WHAT IS TAOBAO, JACK MA E-COMMERCE

Including over 1 billion products, Taobao is the largest e-commerce in China. Let’s find out how Jack Ma’s e-commerce works, Taobao in China. Ecommerce in China is a constantly growing market and according to Statista.com in 2022 it reached the value of over 2,800 billion dollars and one of the main players in the e-commerce […]