Mianzi and Guanxi, how to do business in China

Mianzi e Guanxi in Cina

It is well known that doing business in a country other than one’s own implies knowledge of certain cultural aspects that are deemed necessary for the negotiation. This is especially true in China, where one must be very familiar with the two concepts of 面子 (miànzi/face) and 关系 (guānxì /network of interpersonal relations), which refer […]

Mianzi e Guanxi, come fare business in Cina

Mianzi e Guanxi in Cina

È risaputo che fare business in un paese diverso dal proprio implica la conoscenza di alcuni aspetti culturali che sono ritenuti necessari al fine della trattativa. Questo vale soprattutto per la Cina, in cui bisogna conoscere molto bene i due concetti di 面子 ( mianzi /faccia, volto) e 关系( guanxi /network di relazioni interpersonali), che […]

Beauty Economy in China: What is it about?

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The influencer is one of the most fruitful jobs in China today, but in what field does it operate? That’s the beauty economy, recently one of the most influential economic phenomena. In the contemporary imaginary, China does not only represent a world rich in traditions and with a thousand-year history, but an avant-garde environment thanks […]

Beauty Economy in Cina: di cosa si tratta?

magazine-in-Cina

L’influencer è uno degli impieghi più fruttuosi nella Cina di oggi. Scopriamo che ruolo coprono all’interno della Beauty Economy. Nell’immaginario contemporaneo la Cina non rappresenta solo un mondo ricco di tradizioni e dalla storia millenaria, bensì un ambiente all’avanguardia grazie al continuo progresso tecnologico ed economico. Non è raro imbattersi in molteplici articoli sui brand […]

Social media world in China 2023

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China has the biggest social media market in the world. Here is the list of the main social media apps in China. This market is quite different from other markets across the world in terms of the composition of its consumer base. In addition to Facebook, Twitter, YouTube, and other leading international social media players, […]

I social media in Cina nel 2023

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La Cina è considerato il principale mercato al mondo in termini di social media. Scopriamo quali sono le principali piattaforme social in Cina nel 2022. In termini di mercato dei social media, la Cina è considerata il più grande al mondo, con una base di consumatori altamente consapevoli e digitalizzati. Questo mercato differisce dagli altri […]

KOL, Key Opinion Leaders IN CHINA

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Influencers are extremely well known in the West but, in China we are talking about KOL (Key Opinion Leaders). Let’s find out who they are In China, influencers are more often called KOL, which stands for key opinion leaders. In addition to Western ones, they can be bloggers and in general people with high influence […]

XIAOHONGSHU (LITTLE RED BOOK), CHINESE INSTAGRAM

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A Chinese social media platform that combines shopping, e-commerce, original content, and reviews is Xiaohongshu (known in English as Little Red Book), founded in 2013 by Charlwin Mao and Miranda Qu to “inspire the future” and is considered the next Instagram Chinese. Let’s find out why! HOW DOES XIAOHONGSHU WORK? Users can post short videos, […]

WHAT IS TAOBAO, JACK MA E-COMMERCE

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Including over 1 billion products, Taobao is the largest e-commerce in China. Let’s find out how Jack Ma’s e-commerce works, Taobao in China. Ecommerce in China is a constantly growing market and according to Statista.com in 2022 it reached the value of over 2,800 billion dollars and one of the main players in the e-commerce […]

VIRTUAL INFLUENCERS IN CHINA

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Virtual Influencers are the future of online collaborations and in countries like China, they are already a reality. Let’s find out who are the main virtual influencers in China. Key opinion leaders (KOLs) have always played an important role in promoting a product, and if so far we are used to having human opinion leaders […]