China marketing agency, Long Advisory, is a guide into Chinese digital marketing for Western companies. The company collaborates with several

The Chinese culinary scene is diverse and reflects the local perspective on what constitutes good taste and an enjoyable meal.

In China, influencers wield considerable influence over consumers’ purchasing choices, leveraging strong and authentic connections with their audiences to your

Temu is an online store that sells budget-friendly products, often also called Shein’s rival low-cost e-commerce app. Temu is owned

Singles’ Day, also known as Double 11 in China (or Guanggun Jie 管棍节 in Chinese), is the world’s largest online

In China colors have a profound symbolism and meanings that extend beyond their aesthetic qualities. Each color is linked to

The term “She Economy” (or “Sheconomy”) was introduced in 2007 to describe a growing economy driven by the increasing number

In a cultural trend that has taken China by storm, social media platforms are flooded with individuals proudly identifying themselves

This year’s Golden Week, which started on Friday 29 and ends on October 6, represents a unique celebration in that

Why must Western brands adapt to the country’s culture to enter the Chinese market? Is there really such a big

As of today, it is no longer a secret that social media has developed into a tool for brand promotion

Feiyue Li, who serves as head of strategic planning and partnerships for LVMH China, combined his expertise to shed light

WHAT’S BILIBILI: THE CHINESE YOUTUBE Bilibili (哔哩哔哩 in Chinese) works as a platform for sharing user-generated content videos. Originating in

Qixi, also known as Chinese Valentine’s Day, falls on August 22nd. Instead of showing signs of waning affection, high-end fashion labels

THE IMPORTANCE OF THE FOOD DELIVERY INDUSTRY IN CHINA The food delivery industry in China is experiencing continuous growth, catering

TWITTER BECOMES X Elon Musk has officially renamed Twitter as “X”, aiming to transform it into a platform similar to

GUCCI: HISTORY Established in 1921 by Guccio Gucci, Gucci is among the most enduring Italian fashion brands still thriving today.

China is one of the most promising markets in the world. In recent years, Chinese customers have turned to online

The gaming economy in China has emerged as a powerful force, captivating millions of gamers and redefining the landscape of

China has a long and rich history of tea cultivation and consumption, and today it is one of the world’s

The Dragon Boat Festival, also known as Duanwu Festival, is a traditional Chinese festival that is celebrated on the 5th

With a population of more than 24 million, in addition to being China’s most populous city and one of the

Chinese tourists are back in the global tourism economy. Here the top loved countries by Chinese tourists & the Best

China is a massive market with a rapidly growing middle class and an appetite for luxury goods, including fashion. While

Entering the Chinese market is a big step for any Western business, and one of the first things to consider

In recent years, live-streaming has taken the world by storm, and China is leading the charge. With over 1 billion

Marketing in China can be a challenging task, especially for companies that are new to the market. From cultural differences