PROJECT DESCRIPTION
Gessi is a global benchmark of Italian design in taps and wellness systems, a brand whose refined world had to travel intact across Chinese platforms while supporting its commercial activity in the market.
APPROACH AND SOLUTION
We built and ran Gessi’s WeChat and Xiaohongshu as one integrated presence rather than a set of isolated channels, with culturally adapted content designed to move audiences from first discovery to considered preference. Active community management turned passive reach into real engagement, commercial support aligned the digital effort with wider business goals, and on-the-ground content from events in both markets kept the brand story consistent. Market research and strategic planning underpinned it all.
SERVICES PROVIDED
– WeChat Full Management
– Xiaohongshu (RED) Full Management
– Market Research
– Branding Strategy Development
– Strategic Consultancy in China
– Copywriting
– Localization & Cultural Adaptation
– Professional Translation
– Events & Fairs Support
– Creative video shooting
– Project photoshoot
