PROJECT DESCRIPTION
Italamp is today one of Italy’s foremost names in design lighting, and Long Advisory has been its strategic partner for China throughout that rise – including the brand’s transition from a classic style to a more refined, innovative design language. The brief was never simple market entry: it was a voice, a presence and a community built around the brand.
APPROACH AND SOLUTION
We managed Italamp’s full Chinese ecosystem – WeChat, Weibo and Xiaohongshu – alongside the localization of its website, with platform-specific strategies rather than one playbook applied everywhere. KOL collaborations extended the brand’s reach into trusted design circles, on-the-ground content from fairs in Italy and China kept the feed authentic, and ongoing community management made the growing Chinese audience feel genuinely connected rather than merely marketed to.
SERVICES PROVIDED
– WeChat Full Management
– Xiaohongshu (RED) Full Management
– Weibo Full Management
– Social Media Full Management
– Website Localization & Indexing
– KOL Management & Collaboration
– Market Research
– Branding Strategy Development
– Strategic Consultancy in China
– Copywriting
– Localization & Cultural Adaptation
– Professional Translation
– Events & Fairs Support
