PROJECT DESCRIPTION
Tradeit set out to reach China’s gaming community with a complete, fully managed digital presence rather than a single channel. The goal was to speak to a demanding, culturally specific audience in a voice that felt native from day one.
Tradeit is a leading online marketplace for buying, selling, and trading in-game items, including skins and other digital assets. To grow its presence in China, the brand needed a fully managed, multi-channel digital strategy that could connect with the country’s gaming community through culturally relevant content and a voice that felt native from day one.
APPROACH AND SOLUTION
We fully managed Tradeit’s presence across WeChat, Bilibili, Douyin and Weibo, treating them as one connected ecosystem, with copywriting and creative adaptation calibrated to each platform’s format and audience. To drive discoverability and acquisition we ran Baidu SEM campaigns alongside the organic channels, capturing demand at the point of search. In-depth market research shaped a brand voice that stayed recognizable everywhere while flexing to the very different cultures of, say, Bilibili and WeChat.
SERVICES PROVIDED
– WeChat Full Management
– Weibo Full Management
– Bilibili Full Management
– Douyin Full Management
– Baidu SEM Campaigns
– Market Research
– Branding Strategy Development
– Strategic Consultancy in China
– Copywriting
– Localization & Cultural Adaptation
– Professional Translation
– Video Editing
