China represents a country completely different from the rest of the world.
Language, culture, and ways of communication are the main barriers that western brands face in reaching the Chinese consumers
Long Advisory will create effective strategies of communication to make your brand noticed in the Chinese media and search engines.
China boasts the largest e-commerce market in the world. In fact, it is equal to the sum of the US, UK, Japan, Germany and France markets.
China is the largest market in terms of consumption and sales of premium cars, fashion, beer, luxury goods (making up around 25% of the global demand), video games, energy, education, construction and design, healthcare, and cosmetics.
The average salary is rising sharply and, according to “Statista”, a Chinese citizen living and working in one of the big cities earns an average of €15,000 a year.
Made in Italy, Made in Germany and Made in France are considered premium brands in the furniture, automotive, clothing and food sectors.
China is a highly competitive market that favors and rewards only Brands that invest and accept its dynamics; it is essential to adapt your brand and products to the Chinese market
No, Chinese search engines are different from western ones and therefore not indexable. Furthermore, the loading speed would be plodding.
To address and make your website available, you must have a Chinese domain and server. In this way, the Chinese user will get in touch with your translated website.
1) Find the most suitable platform for your Brand and content.
2) Register your account on the reference platform
3) Send a series of documents to certify the truthfulness of the Brand/company.
4) Wait for the approval of the documentation by the platform.
5) Once approved, pay an annual fee to the reference platform
6) You are online.
On average in China, a person spends 5,15 hours in front of a smartphone. The Chinese consumer’s buying process is closely related to searching for product information on Chinese social media and search engines.
A solid digital presence will make your brand and products competitive in a constantly evolving market & highly digitalized.
A hugely popular app that serves as our WhatsApp, Facebook, Skype, Uber, Amazon, Instagram, Venmo, Tinder, and much more. In addition to social media functionality, it is a very important tool in the daily life of every Chinese consumer. In fact, through WeChat it is possible to shop, book hotels and flights, buy train tickets, make payments, find restaurants, find the love of your life, work, hail a taxi and keep up to date with daily news.
A microblogging app comparable to Twitter or Facebook, much appreciated by the Chinese upper-middle class who make significant online purchases that are influenced by the most popular Chinese content creators who operate mainly on this platform.
Very similar to the western Instagram and considered the leading Chinese visual digital platform, Xiaohongshu, also known as RED, is a Chinese social media and e-commerce platform. This platform allows Chinese users to share product reviews, lifestyle content, short videos, and photos.
The original Chinese version of TikTok, called Douyin, has gained enormous popularity in China. As of August 2020, the short video app reached a total of 600 million active daily users, and today it has over 673 million users.
This leading news app in China boasts over 260 million active monthly users and is very popular among older adults. Elegant and premium quality brands are the most successful on this social media platform.
In China, Google does not exist and the search engine market is dominated by the Baidu.com platform. This Chinese search engine has the same features as Google but is mainly focused on Chinese users.
