Do People Use VPNs in China?
When it comes to the Internet in China, the Great Firewall is one of the most discussed topics. This censorship system blocks access to platforms like Google, Facebook, Instagram, Twitter, and YouTube. But do Chinese citizens really feel the need to access these services? The reality is that, for most of the Chinese population, VPNs […]
Singles’ Day in China: How to Celebrate 11/11
Numerous holidays are celebrated globally, and they often transform into retail events leveraged by brands to promote their goods and expand their market presence. China is no exception; however, one holiday in particular that originated in the Mainland has grown increasingly popular among the Chinese populace and has become one of the largest shopping events […]
Salomon Impact on Chinese Middle-Class
In recent years, the Chinese market has experienced significant and noteworthy changes, largely driven by the actions of the emerging middle class (中产). This expanding demographic, often referred to as “nouveau riche” (暴发户), previously displayed luxury brands as status symbols. However, there has been a shift in consumer preferences. Today’s affluent buyers are increasingly drawn […]
