IShowSpeed in China: Lessons in Authentic Brand Success

Between February and March 2025, American YouTuber IShowSpeed, real name Darren Watkins Jr., did something that few Western influencers have managed to achieve: he went viral in China, captivating millions and breaking cultural barriers. With over 37 million subscribers on YouTube, Speed has become globally recognized for his high-energy streams and unfiltered content. But his […]