In recent years, live-streaming has taken the world by storm, and China is leading the charge. With over 1 billion internet users and the largest mobile market globally, China is a hotbed for live streaming. The trend has revolutionized the way people consume content and interact with brands. In this article, we will discuss the rise of live streaming in China, the reasons for its popularity, and the opportunities it offers for businesses.
Live-Streaming in China: A Brief History
Live streaming in China has its roots in the gaming industry. It started in the early 2010s when gamers began broadcasting their gameplay live online. It quickly gained popularity, and by 2014, there were around 20 live-streaming platforms in China. However, it was not until the launch of the mobile app, Kuaishou, in 2016, that live streaming exploded in China.
- Why is Live-Streaming so Popular in China?
- Opportunities of Live streaming for Businesses in China
- Challenges for Businesses
Kuaishou started as a short-video platform but quickly added live streaming as an additional feature. It became an instant hit, with users spending hours each day watching live streams of ordinary people singing, dancing, and doing other activities. By 2019, Kuaishou had over 200 million daily active users, making it one of the most popular live-streaming platforms in China.
Today, live streaming has become a way of life in China. People use it for everything from shopping to education to entertainment. It has even become a source of income for millions of people.
Why is Live-Streaming so Popular in China?
There are several reasons why live-streaming has become so popular in China:
1. The rise of mobile internet: China has the largest mobile market globally, with over 1.4 billion mobile users. The widespread use of smartphones has made it easy for people to access live-streaming platforms on the go.
2. The need for connection: Chinese people place a high value on social connections. Live-streaming provides an opportunity for people to connect with others who share their interests.
3. The rise of e-commerce: Live streaming has become a powerful tool for e-commerce in China. Consumers can watch live streams of products and make purchases without leaving the platform.
4. The need for entertainment: Chinese people love entertainment, and live-streaming provides an endless supply of it. From music and dance performances to comedy shows, there is something for everyone.
Opportunities of Live streaming for Businesses in China
The popularity of live-streaming in China has created many opportunities for businesses. Here are some ways that companies can take advantage of this trend:
1. Advertising: Live-streaming platforms offer advertising opportunities to businesses. Companies can place ads within live streams or sponsor popular live streamers.
2. E-commerce: Many companies are using live streaming to sell their products. By partnering with popular live-streamers, businesses can reach a large audience and drive sales.
3. Brand awareness: Live-streaming can be an effective way to build brand awareness. By creating engaging content, businesses can attract new customers and build loyalty among existing ones.
4. Customer engagement: Live-streaming provides an opportunity for businesses to engage with their customers in real time. Companies can use live streams to answer customer questions, provide product demonstrations, and get feedback.
Challenges for Businesses in China
While live-streaming offers many opportunities for businesses, there are also challenges to consider:
1. Competition: With so many live-streamers and platforms, it can be difficult for businesses to stand out and attract an audience.
2. Content creation: Creating engaging live-streaming content requires time, effort, and creativity. Businesses must invest in creating high-quality content that resonates with their target audience.
3. Regulatory issues: The Chinese government
Today, live streaming has become a way of life in China. People use it for everything from shopping to education to entertainment. It has even become a source of income for millions of people. In recent years, platforms such as Little Red Book (Xiaohongshu) and Douyin have quickly surpassed Kuaishou platform in terms of live-streaming content, and are now regarded as the leading live-streaming platforms in China.
That’s why live streaming can be an effective option for Western brands that want to enter the Chinese market
Long Advisory digital marketing agency in China
Long Advisory supports American and European companies in China through digital marketing. In fact, our experience has led us to believe that today, the best and most convenient approach to making your brand well-known in China is through a digital approach. Furthermore, thanks to our know-how, we know how to make your brand known to potential Chinese consumers. With the effective coordination of Long Advisory, your company will see a new rise in the largest market in the world: China.
Long Advisory is a digital marketing agency specializing in developing digital marketing solutions tailored for the Chinese market.
Interested in expanding your brand in China? Contact us for more info and details at info@longadvisory.eu
GO BEYOND THE WALL
