Let’s deepen the most important digital ways to promote your brand in the Chinese landscape.
A hugely popular app that serves as our WhatsApp, Facebook, Skype, Uber, Amazon, Instagram, Venmo, Tinder and much more. In addition to social media functionality, it is a very important tool in the daily life of every Chinese consumer.
In fact, through WeChat it is possible to shop, book hotels and flights, buy train tickets, make payments, find restaurants, find the love of your life, work, hail a taxi and keep up to date with daily news.
The WeChat video channel is a new feature where you can share short, Tik-Tok style videos and increase engagement with your Chinese user base
An app within WeChat has been made with the intention of developing e-commerce and micro-website functions without leaving the WeChat app. This is a strategic solution in terms of cost and functionality for Chinese customers.
A microblogging app comparable to Twitter or Facebook, much appreciated by the Chinese upper-middle class who make significant online purchases that are influenced by the most popular Chinese content creators who operate mainly on this platform.
Very similar to the western Instagram and considered the leading Chinese visual digital platform, Xiaohongshu, also known as RED, is a Chinese social media and e-commerce platform. This platform allows Chinese users to share product reviews, lifestyle content, short videos, and photos.
• Xiaohongshu, also called RED, is a women-oriented platform; in fact, its audience is over 90% female.
• Strongly recommended for brands belonging to the F&B, cosmetics and fashion sectors.
• Over 85% of users are under 35
• F&B, fitness, animals and fashion are the most lucrative categories
• 100 million active monthly users
• 330 million registered users
• Millennials and Gen Z are the most active users on the platform
• Influencers & KOL collaborations are extremely effective
• 27% annual growth rate in terms of users
The original Chinese version of TikTok, called Douyin, has gained enormous popularity in China. As of August 2020, the short video app reached a total of 600 million active daily users, and today it has over 673 million users.
This leading news app in China boasts over 260 million active monthly users and is very popular among older adults. Elegant and premium quality brands are the most successful on this social media platform.
Your website is not likely to be visible in China as the Chinese firewall prevents it from being used by Chinese consumers.
We re-create a strategic website by adapting your contents and design to Chinese users and web environment.
In China, Google does not exist and the search engine market is dominated by the Baidu.com platform. This Chinese search engine has the same features as Google but is mainly focused on Chinese users.
Influencer marketing is growing rapidly worldwide and especially in the Chinese market. Linking the image of Key Opinion Leaders to your brand could prove a successful strategy.
A key aspect of targeting audiences in China is to create collaborations and publications within digital sector magazines.
Thanks to our partnerships with prestigious magazines, we can support western brands to target the most suitable audiences for your products or services. Support for trade fairs and events in China
Another strategy to attract Chinese audiences and grow in terms of brand identity is through participation in sector events and trade fairs. Our team in China will support you in creating original content (photo, video & interviews) for any events you wish to attend.
Long Advisory eliminates language barriers so that nothing gets lost in translation, thus making communication more congenial and effective. Long Advisory has also set up a multicultural team of expert translators able to work in the context of extremely niche sectors.
To attract new audiences and grow in terms of brand identity in China, participation at sectorial events and trade fairs may represent a great opportunity. Our team in China will support you in creating content for the events you will attend online and offline.
We guarantee extremely competitive and tailored for Western companies that want to grow in China.
Wechat & Wechat Video Channel
Recommended strategy for brands that want to develop an initial digital approach to the Chinese market. Wechat is China’s leading digital platform with over 1 billion active users.
Strategy considering the two major Chinese social platforms. Strongly recommended for target audience over 45.
Strategy that takes into consideration the two social platforms extremely popular in China’s under-30s.
The most complete solution to make your brand well-known in China. Social media management and search engine optimization for omnipresence in the Chinese digital market. We guarantee an extremely competitive and tailor-made offer for western companies that want to grow in China.
Website creation, translation and indexing on the leading search platform: Baidu.com. Set-up mini program in the WeChat platform. Strongly recommended for companies that want to make their website visible and fast in China.
We create an offer that’s tailored to your specific needs, carefully selecting the best digital marketing strategy in China.
