Long Advisory focuses on the main Chinese digital platforms, to make your brand strong and competitive in China.
Let’s deepen the most important digital ways to promote your brand in the Chinese landscape.
In China, social media and search engines known in the West do not exist. However, there are completely different platforms that shape the Chinese economy and society.
A hugely popular app that serves as our WhatsApp, Facebook, Skype, Uber, Amazon, Instagram, Venmo, Tinder and much more. In addition to social media functionality, it is a very important tool in the daily life of every Chinese consumer.
In fact, through WeChat it is possible to shop, book hotels and flights, buy train tickets, make payments, find restaurants, find the love of your life, work, hail a taxi and keep up to date with daily news.
The WeChat video channel is a new feature where you can share short, Tik-Tok style videos and increase engagement with your Chinese user base
An app within WeChat has been made with the intention of developing e-commerce and micro-website functions without leaving the WeChat app. This is a strategic solution in terms of cost and functionality for Chinese customers.
A microblogging app comparable to Twitter or Facebook, much appreciated by the Chinese upper-middle class who make significant online purchases that are influenced by the most popular Chinese content creators who operate mainly on this platform.
Very similar to the western Instagram and considered the leading Chinese visual digital platform, Xiaohongshu, also known as RED, is a Chinese social media and e-commerce platform. This platform allows Chinese users to share product reviews, lifestyle content, short videos, and photos.
• Xiaohongshu, also called RED, is a women-oriented platform; in fact, its audience is over 90% female.
• Strongly recommended for brands belonging to the F&B, cosmetics and fashion sectors.
• Over 85% of users are under 35
• F&B, fitness, animals and fashion are the most lucrative categories
• 100 million active monthly users
• 330 million registered users
• Millennials and Gen Z are the most active users on the platform
• Influencers & KOL collaborations are extremely effective
• 27% annual growth rate in terms of users
The original Chinese version of TikTok, called Douyin, has gained enormous popularity in China. As of August 2020, the short video app reached a total of 600 million active daily users, and today it has over 673 million users.
This leading news app in China boasts over 260 million active monthly users and is very popular among older adults. Elegant and premium quality brands are the most successful on this social media platform.
Web design is essential in communicating and promoting services and products to potential Chinese consumers.
We will follow your guidelines to design and build a new website in harmony with your corporate identity and tailored to the Chinese customer. We will develop customized graphics, considering the evolution of new trends in China.
In China, Google does not exist and the search engine market is dominated by the Baidu.com platform.
This Chinese search engine has the same features as Google but is mainly focused on Chinese users.
Website optimization is the leading Chinese search engine: Baidu.com. We will create a website structure to increase organic traffic and select specific keywords to improve the website’s organic results in SERP.
We will define a marketing strategy and promote specific keywords to increase the website’s visibility on Baidu.com.
Your website is not likely to be visible in China as the Chinese firewall prevents it from being used by Chinese consumers.
We re-create a strategic website by adapting your contents and design to Chinese users and web environment.
Influencer marketing is growing rapidly worldwide and especially in the Chinese market.
Linking the image of Key Opinion Leaders to your brand could prove a successful strategy.
Long Advisory eliminates language barriers so that nothing gets lost in translation, thus making communication more congenial and effective.
Long Advisory has also set up a multicultural team of expert translators able to work in the context of extremely niche sectors.
A key aspect of targeting audiences in China is to create collaborations and publications within digital sector magazines.
Thanks to our partnerships with prestigious magazines, we can support western brands to target the most suitable audiences for your products or services. Support for trade fairs and events in China
To attract new audiences and grow in terms of brand identity in China, participation at sectorial events and trade fairs may represent a great opportunity.
Our team in China will support you in creating content for the events you will attend online and offline.
