KOL, Key Opinion Leaders IN CHINA

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Influencers are extremely well known in the West but, in China we are talking about KOL (Key Opinion Leaders). Let’s find out who they are In China, influencers are more often called KOL, which stands for key opinion leaders. In addition to Western ones, they can be bloggers and in general people with high influence […]

XIAOHONGSHU (LITTLE RED BOOK), CHINESE INSTAGRAM

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A Chinese social media platform that combines shopping, e-commerce, original content, and reviews is Xiaohongshu (known in English as Little Red Book), founded in 2013 by Charlwin Mao and Miranda Qu to “inspire the future” and is considered the next Instagram Chinese. Let’s find out why! HOW DOES XIAOHONGSHU WORK? Users can post short videos, […]

WHAT IS TAOBAO, JACK MA E-COMMERCE

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Including over 1 billion products, Taobao is the largest e-commerce in China. Let’s find out how Jack Ma’s e-commerce works, Taobao in China. Ecommerce in China is a constantly growing market and according to Statista.com in 2022 it reached the value of over 2,800 billion dollars and one of the main players in the e-commerce […]

VIRTUAL INFLUENCERS IN CHINA

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Virtual Influencers are the future of online collaborations and in countries like China, they are already a reality. Let’s find out who are the main virtual influencers in China. Key opinion leaders (KOLs) have always played an important role in promoting a product, and if so far we are used to having human opinion leaders […]

WHAT IS IQIYI THE CHINESE NETFLIX?

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In China, there is no iQiyi also called Chinese Netflix the most popular streaming platform. Let’s find out how it differs from Netflix. What happens if you are in China and want to see your favorite tv series? Well, as for Google, facebook, or Instagram, China has its own platforms to fill the gap. In […]

H&M IN CHINA, THINGS TO SAY AND DO NOT

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H&M in China recorded a major loss following a bad event; let’s find out what has happened and how H&M is perceived in China. The event that occurred a few years ago at Dolce & Gabbana in China is repeating itself to the clothing multinational H&M, creating a disastrous loss for the Swedish brand. What […]

WECHAT AND THE MADE IN ITALY IN CHINA

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The line between opportunity and threat in China is very thin. Made in Italy has always been a symbol of quality and reliability, and in part thanks to WeChat. Let’s find out how to diversify and promote an Italian brand in the Chinese market, through the Wechat platform. Made in Italy in China Talking of […]

WHAT ARE WECHAT VIDEO CHANNELS?

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Launched during the pandemic, “Wechat video channels” or “Wechat channels” is a new feature focused on short videos. Launched during the pandemic, Wechat video channels or Wechat channels is a new feature offered by Wechat where brands, businesses, and individual content creators have a dedicated area resembling a video feed that can be used to […]

LI JIAQI: THE LIVE-STREAMING KING IN CHINA

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Live streaming has reached the value of 1.2 trillion yuan and is now considered a fundamental sales tool in China. Let’s find out how it works and who are the main players. A few weeks ago, we talked about Taobao, the most used e-commerce marketplace by Chinese consumers. Anyone who has been to China has […]

CROSS BORDER E-COMMERCE IN CHINA

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In China, thanks to the internet, the e-commerce market has grown rapidly reaching a value of 1.5 trillion dollars. Let’s find out what Cross Border e-commerce is. Today, businesses can trade within their own country or other countries. E-Commerce cross-border is the sale of goods to a third party via a website of a national […]