Chinese Tourists’ Top Destinations 2023 & Best Marketing Strategies

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Chinese tourists are back in the global tourism economy. Here the top loved countries by Chinese tourists & the Best Solutions to reach them The 2023 Lunar New Year’s holiday became the first major holiday in three years without pandemic restrictions in China, allowing Chinese citizens to resume domestic and international travel. In 2019, tourists […]

Fashion Market in China: Opportunities for Western Brands

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China is a massive market with a rapidly growing middle class and an appetite for luxury goods, including fashion. While Chinese consumers are known for their loyalty to domestic brands, there are still many opportunities for Western fashion brands to enter the market and succeed. In this article, we’ll explore the Chinese fashion landscape and […]

Western Brand Names into Chinese: 3 Translating Techniques

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Entering the Chinese market is a big step for any Western business, and one of the first things to consider is translating Western brand names into Chinese characters.  The right translation is crucial to effectively communicate the brand’s values and attract Chinese consumers.  In this article, we will explore the three most commonly used translation […]

Live Streaming in China: A Revolutionary Trend in the Digital World

live streaming China

In recent years, live-streaming has taken the world by storm, and China is leading the charge. With over 1 billion internet users and the largest mobile market globally, China is a hotbed for live streaming. The trend has revolutionized the way people consume content and interact with brands. In this article, we will discuss the […]

Marketing in China | 10 Surprising Facts You Need to Know 

Marketing in China

Marketing in China can be a challenging task, especially for companies that are new to the market. From cultural differences to regulatory requirements, there are many unique factors that businesses must consider when crafting their marketing strategies. In this article, we’ll explore 10 surprising facts about marketing in China that you might not be aware […]

China reopened to Tourism, Positive Impact on the Market?

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The opening of China to tourism has had a profound impact on the country and the global market. The Increase in Visitors to China and its Positive Effect on the Economy and tourism In recent decades, China has emerged as a top travel destination, attracting millions of visitors from around the world. The Chinese government’s […]

How to go back to China in 2023 and which relevant events to attend?

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The new year has already started; China has reopened its borders to foreigners and the process of entering the country is straightforward. Let’s find out how to reach China and participate in the main events of 2023 in China. In China, there are no longer very restrictive measures and there is no need to undergo […]

How to make a website visible and fast in China

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The most important solution and the first steps in reaching Chinese customers are to create a Chinese-optimized website for China that includes effective keywords and original China-oriented content. According to the World Investment Report released by the United Nations Conference on Trade and Development, China was hierarchically the second largest beneficiary of foreign direct investment […]

2023 in China

China 2023 reopening Long Advisory

In recent weeks, China has relaxed the zero Covid policy measures implemented in the last three years, thus reopening the borders to the whole world. Is this the opportunity you’ve been waiting for? An important and long-awaited event for all those that have affairs with China. 2023 upon us, it is necessary to ask ourselves […]

The Role of China in the World Cup 2022

China at world cup 2022

China covered an important role in the World Cup 2022 event even if they did not qualify. It was the year 2002, the last time China took part in the world cup event. Since then, China has struggled to gain a place without any positive results. This year was the same story and only Japan […]