China reopened to Tourism, Positive Impact on the Market?

The opening of China to tourism has had a profound impact on the country and the global market.

The Increase in Visitors to China and its Positive Effect on the Economy and tourism

In recent decades, China has emerged as a top travel destination, attracting millions of visitors from around the world. The Chinese government’s decision to open up its borders to international tourists will have a positive effect on the country’s economy, as well as on the global tourism market.

In China, the government’s opening of its borders to international tourists has significantly increased the number of visitors to the country. We remind that only during 2019 China welcomed over 144 million international visitors, making it the fourth most visited country in the world. This increase in tourism has had a positive impact on China’s economy, as it has led to the creation of new jobs in the tourism industry and has provided a boost to the country’s GDP.

The Positive Impact on the Global Tourism Market

In addition to the economic benefits, the opening of China to tourism has also had a positive impact on the global tourism market. China’s emergence as a top travel destination has led to increased competition among countries seeking to attract Chinese tourists. This has resulted in a greater emphasis on marketing efforts aimed at Chinese consumers, which has, in turn, led to the development of new tourism products and services that cater specifically to Chinese travelers.

Why Marketing in China is Essential for Foreign Brands

Marketing in China is essential for foreign brands that want to reach Chinese consumers. With a population of over 1.4 billion people, China represents one of the largest consumer markets in the world. However, due to cultural and linguistic differences, marketing to Chinese consumers can be challenging for foreign brands.

The Importance of Marketing in China for Foreign Brands

Social Media as a Key Marketing Tool for Reaching Chinese Consumers

One of the most effective ways for foreign brands to reach Chinese consumers is through social media. Social media platforms like WeChat and Weibo have massive user bases in China, and they offer a variety of tools and features that are designed to help brands connect with consumers. By creating a presence on these platforms and engaging with Chinese consumers, foreign brands can build brand awareness, increase their customer base, and ultimately drive sales.

Word-of-Mouth Marketing in China

In addition to social media, Chinese consumers are also heavily influenced by recommendations from friends and family. This means that word-of-mouth marketing is a powerful tool for foreign brands that want to reach Chinese consumers. By providing excellent products and services and encouraging positive reviews and referrals, foreign brands can build a strong reputation in China and attract new customers.

The Importance of Cultural Sensitivity in Marketing to Chinese Consumers

Another key factor to consider when marketing to Chinese consumers is the importance of cultural sensitivity. Chinese consumers have unique cultural values and preferences, and foreign brands that fail to understand and respect these values are unlikely to succeed in the Chinese market. For example, many Chinese consumers place a high value on relationships and personal connections, so brands that prioritize building strong relationships with their customers are more likely to succeed in China.

The Profound Impact of China’s Opening to Tourism and the Opportunities for Foreign Brands

Overall, the opening of China to tourism will profoundly impact the country and the global market. The influx of international visitors will boost China’s economy, while also driving competition and innovation in the global tourism market. For foreign brands that want to reach Chinese consumers, marketing in China is essential, and it requires a deep understanding of Chinese culture, values, and preferences. By building a strong presence on social media, cultivating positive word-of-mouth, and prioritizing cultural sensitivity, foreign brands can successfully tap into the enormous potential of the Chinese market.

Long Advisory digital marketing agency in China

Long Advisory supports American and European companies in China through digital marketing. In fact, our experience has led us to believe that today, the best and most convenient approach to making your brand well-known in China is through a digital approach. Furthermore, thanks to our know-how, we know how to make your brand known to potential Chinese consumers. With the effective coordination of Long Advisory, your company will see a new rise in the largest market in the world: China.

Long Advisory is a digital marketing agency specializing in developing digital marketing solutions tailored for the Chinese market. 

Interested in expanding your brand in China? Contact us for more info and details at


In recent years, the Chinese economy has experienced significant growth and development. Following the global crisis brought on by the COVID-19 pandemic, China made