TikTok vs Douyin: A Guide for Luxury Brands

With TikTok amassing more than 1 billion monthly active users and Douyin reporting 750 million, the short-form video platforms under ByteDance’s ownership are outshining their rivals. Douyin, often dubbed as China’s counterpart to TikTok, is establishing itself as a formidable presence within mainland China, characterized by its distinct Chinese cultural elements and preferences among local … Leggi tutto TikTok vs Douyin: A Guide for Luxury Brands